Eunice Choi
 

Hi there, I'm Eunice! ✨
I'm the creative force behind polished products fueled by user research, data analytics, and product sense.

 
 
 
 

 WHAT I DO

 

I have 6 years of experience crafting polished products grounded in user research, product strategy, and uncompromising design quality.

I dive deep into problem spaces and have designed products for customers in industries such as freight forwarding and real estate.

As an individual contributor, I enjoy the challenge to deliver great solutions that are meet business needs, usability challenges, and technical constraints. There’s nothing better than the moment when design enables the key to turn in a lock of a problem, and everyone can’t believe it wasn’t obvious from the beginning.

 
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My design work experience

 

MAY 2024 – PRESENT

 

UX Designer
Clover Health

As part of the Clover Assistant team and designer for the Data Recommendations pod, my focus is to help improve body truth and increase physician success diagnosing serious disease earlier than later.

 

Jun 2022 – Oct 2023

 

Senior Product Designer
Flexport

I was the U.S. design lead for the internal operations tool called Flexport Forwarding App (FFA), whose key users are Flexport operators and partners. I worked in conjunction with 40+ engineers, 1 group PM, and 2 TPMs to officially launch FFA and reduce any workflow inefficiencies.

I was responsible for all UX efforts involving knowledge management, automation program, work management, and both new and improvement features to support operators’ successful transition from a legacy product over to FFA.

 

Aug 2019 – May 2022

 

Mid to Senior Product Designer
Raise CRE Brokerage

I owned the end-to-end responsive design for various core aspects of the product (both broker and client-facing), from discovery to launch and beyond.

I designed new features and UX improvements, including a new lease management tool, a streamlined client experience, a new platform-wide search function, and flow enhancement to provide brokers with accurate commission numbers. After the company’s rebrand, I supported setting up the new design foundations for the product.

I was promoted in September 2021.

 

Jun 2018 – Jun 2019

 

Product Designer
ZapLabs

I focused on agent marketing and traffic growth to platform for major real estate brands like Coldwell Banker. I touched end-to-end experiences including redesigning the Android app to meet Material Design standards and creating new features with web components to improve agent SEO.

 

Oct 2017 - May 2018

 

Design Consultant
Tradecraft (Design Program)

I consulted for real clients across pro-bono mobile and web projects involving UX research, mobile app redesign, and desktop MVP design. Clients included Samsung for Bixby prototype research, SeeAround.me for a mobile revamp, Terminal49 for a dashboard MVP, and Crowdfund Mainstreet for their site’s information architecture.

 

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Beyond the screen…

 

When offline

📍 Oakland, CA

 

I cook, read, and explore the Bay Area outdoors with my husband and 2-year old cat, Felix.

Currently cooking a lot of EatingWell recipes after reading a special edition print about anti-inflammatory foods. It’s opening doors to a wider variety + quantity of produce, and I love it!

The idea of two strong legs carrying me to new destinations is an motivating one, and 2024 has been a year of travels. I visited Japan in March this year – hitting up Tokyo, Hakone, Kyoto, and Osaka – averaging 20,000 steps per day. And for one hot summer week in the French Riviera, the same pair of shoes got me through Nice, Eze, Monaco, and Grasse as I sought after the perfect wicker purse. (P.S. I found one for €39 with unique wooden handles.)

 
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